Northstar Travel Media Acquires PhoCusWright
Northstar Travel Media Acquires PhoCusWright
Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired PhoCusWright Inc., the premier global travel, tourism and hospitality research and event business.
PhoCusWright annually produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators with the “next big idea.”
PhoCusWright is the research authority at the intersection of the Internet and the global travel industry, delivering industry-standard B2B and B2C marketplace intelligence through syndicated subscriptions and custom research on market segments, trends and geographies.
PhoCusWright was founded by Philip Wolf in 1994, as the secular shift of online travel sales, marketing and distribution was unfolding. Wolf is an authority on the impact of technology on the travel industry and speaks frequently at events around the world. He will continue as chairman of PhoCusWright Inc. The company becomes a wholly owned subsidiary of Northstar Travel Media LLC.
“The addition of PhoCusWright provides Northstar with leadership in the fastest-growing segment of travel, tourism and hospitality: the convergence of digital technology and the travel industry,” said Thomas Kemp, chairman & CEO of Northstar Travel Media. ”We’re very pleased that Philip and his talented team will be working in partnership with us to grow PhoCusWright’s event and research business through marketing and content synergies with Northstar.”
This is the fifth acquisition that Northstar has announced in the last 18 months. Last year the company acquired the Nielsen Travel Group, the Home-Based Travel Agent trade shows, and ProMedia.Travel. Earlier this year, Northstar acquired the assets of the online information site, LuxuryTravel 360.
In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including The Beat, Travel42, Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24.
Northstar produces more than 20 face-to-face events including CruiseWorld2011; Home-Based Travel Agents Shows; LeisureWorld2011; M&C InterAct; Successful Meetings Universities; TAW ExecConnect; The Beat Live; and the Travel Weekly Leadership Forums.
Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Based in Secaucus, New Jersey, USA the company also has offices in New York; Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina.
