Priceline Buys European Online Hotel Reservation Firm
17 July 2005 6:00am
Priceline.com has just acquired Bookings B.V., a European Internet hotel reservation service, for $133 million, Priceline said.
The move supplements Priceline´s purchase last year of Active Hotels. Together, the two have negotiated rates with 18,000 properties, primarily in Europe, Priceline.com noted.
Bookings employs some 130 people in Europe. Priceline said it plans to retain the management of Bookings, which will be part of Priceline.com Europe.
