Royal Caribbean Schedules “Why Not” Cruise Promotion

Royal Caribbean International is offering vacationers a “Clues to the Cruise” promotion that challenges consumers to explore the “Nation of Why Not,” as featured in the line’s new ad campaign.

Participants will earn prizes, ranging from sea monkeys to Royal Caribbean vacations, by solving puzzles and answering trivia online or visiting marketing partner websites. To play, consumers should register at www.CluesToTheCruise.com, an interactive environment with an electronic game board consisting of 25 squares.

The goal is to earn the squares by playing and winning various puzzles throughout a virtual cruise ship. When four adjacent squares are claimed, players can spin the Cruise Wheel to win prizes such as kayaks, boogie boards, digital cameras, and one of two Nickelodeon Family Cruises in the summer of 2009.

For following the Clues to the Cruise, players also earn an entry for a chance to win one of 22 seven-night cruises to Alaska, the Mexican Riviera or the Caribbean. The Clues to the Cruise tour will kick off in Los Angeles on March 14 and end its tour in New York on May 9.

The tour is scheduled to stop March 14 at Hollywood and Highland in Los Angeles; March 15, Six Flags Magic Mountain, Los Angeles; March 21-22, Six Flags Over Texas, Dallas; March 27-29, Sony Ericsson Open, Miami; April 11-12, World of Coke, Atlanta; April 17-19, Atlanta Dogwood Festival, Atlanta; April 24-26, Fiesta San Antonio, San Antonio; and May 2-3, Pecan Street Festival, Austin, Texas.