Sale of Cuban Rums Climbed in 2004

The Cuba Division of Havana Club International (HCI) closed 2004 with excellent outcomes that underscore the company´s leading position in the local and world markets with more than 35 percent of the share.

In an HCI press released obtained by Caribbean News Digital, the joint venture´s front office indicates total sales tallied more than 514,000 cases in 2004, up 3 percent from the year before.

According to the note, these figures include combined sales of Silver Dry, Special Gold Aged and 7-Year-Old Gold Aged rums, HCI´s world-known trio.

The French-Cuban company´s yearend upshots are the result of a hands-on promotional, advertising and marketing strategy that allowed HCI to revamp its image in the world market and crack the plateau of the globe´s top-50 spirits for the first time ever after selling more than two million cases of rum worldwide.