Sheraton Goes Global with Revitalization Project

Starwood’s Sheraton brand is launching a megabuck, multi-year campaign to renovate and upgrade the guestrooms and lobbies at 100 of its hotels in the U.S. Sheraton’s lobby improvements are centered around “Link @ Sheraton,” a relaxing area with free wireless communications capability. Also expect communal tables in the lobbies and a new “airy” scent.

The new guestrooms will have a flexible design reached through four distinct zones: a welcome area, a “connection” zone, an area to rest and a space to reenergize. Bathrooms will boast “Shine by Bliss” products and a new softer lighting arrangement. Visit http://www.starwoodhotels.com/.