Trinidad’s TDC Continues Aggressive Sales, Marketing Campaign
Following solid media successes in 2012, the Tourism Development Company of T&T (TDC) plans to continue its aggressive sales and marketing and promotional campaign, spear-headed by US public relations firm, Cheryl Andrews Marketing Communications (CAMC), to keep the destination “top of mind” with target consumers.
From cover stories in the travel section of The New York Times’ Caribbean issue and United Airlines’ international in-flight publication, Hemispheres, plus a 12-page Carnival feature in Caribbean Travel & Life, to 30-second video relays on billboards off Time Square in New York, the word is out that this two-island nation, is one that savvy travelers should not ignore in 2013.
Apart from Carnival, feature articles have also been written about the island’s booming cocoa industry and its artisanal chocolates—as spotlighted in a feature travel story in the November 11 issue of The New York Times. Culinary diversity and “riotously fun nightlife” were highlighted in a 12-page Three Perfect Days: Trinidad & Tobago cover story in the December 2012 issue of Hemispheres, United Airlines’ in-flight magazine.
Other publications that spotlighted the islands’ diverse activities and attractions and broad selection of accommodations in all price ranges include the Houston Chronicle, the Washington Post, the Miami Herald and Yahoo.com/Travel, which listed the destination as one of its “10 Amazing Undiscovered Islands.”
As a result, hotel room nights in 2012 increased more than 42 per cent over 2011 and the combined promotional efforts of the TDC and CAMC reached more than a billion consumers across traditional media and social media platforms, successfully positioning the dual-island nation as the next “gotta-go” destination for in-the-know travellers.
What’s more, 2013 has already gotten off to a good start with Carnival, spotlighted in MSN.com’s “Mardi Gras Round-Up,” TravelandLeisure.com’s Carnivals Around the World and Caribbean Travel & Life’s February 2013 issue.
Source: Trinidad & Tobago Guardian
