Vacation.com, Travel Planners International Form Alliance

In a surprise move, Vacation.com, a leading travel services marketing organization, has entered into a multi-year commitment with Travel Planners International (TPI). The deal focuses on creating a closer alignment between the two companies by enhancing membership and driving profitability.

TPI said it looks to further enhance profitability by providing independent contractors access to Vacation.com’s results-driven direct marketing program. Vacation.com recently announced a similar agreement with Nexion, another major host agency.

A full service host agency supporting independent contractors and travel agencies, TPI has been a valuable Vacation.com member since 2000, consistently ranking as one of the organization’s most productive members, Vacation.com said. By committing to a multi-year relationship, TPI’s home-based agents can continue to use Vacation.com’s industry-leading direct mail and e-mail marketing solution, Engagement.