During IPW 2025, the leading international travel trade show in the United States, Choose Chicago officially unveiled its new global marketing campaign: “Never Done. Never Outdone.”

At IPW 2025, Philadelphian unveiled a series of transformative art projects that will mark the 250th anniversary of the United States in 2026.

IPW 2025 has kicked off in Chicago and in an address during the opening press conference, Fred Dixon, President and CEO of Brand USA, outlined a bold and far-reaching vision for the future of American tourism.

With the crack of bats echoing through historic Wrigley Field, the countdown to IPW 2025 began in grand style during a press brunch that was as spirited as the city itself. 

The countdown has officially begun: in just one year, FIFA World Cup 26™ action arrives in Greater Miami and Miami Beach, cementing the region’s status as a global capital of sports and culture.

IPW 2025 is set to take place in Chicago from June 14 to 18, turning the city into the epicenter of the international tourism industry.