Mexico’s Ministry of Tourism has launched a new promotional campaign focusing on its “Pueblos Mágicos”, or Magical Towns, to reduce pressure on crowded coastal resorts such as Cancún, Puerto Vallarta, and Los Cabos.
As of July 2025, the gap between the two North American nations has become more pronounced.
Hotel occupancy rates have dropped by as much as 15% year-over-year, and industry insiders warn that the city’s high prices are pushing travelers away in favor of more affordable options.
Airbnb is expanding its footprint in Africa with a focus on rural destinations through a new initiative called “Rooted Retreats”.
Saudi Arabia has taken another major step in transforming its economy with the launch of the “Nujuma Desert Oasis”, the largest desert tourism project in the world.
Japan is making a bold move to reinvigorate its tourism industry by easing entry requirements for international travelers.