Worldwide tourism is up and China is key, according to Jane van der Bol, executive director of the Cayman Islands Tourism Association. Ms. van der Bol is president-elect of the Site Florida Chapter Board of Directors of the Society of Incentive Travel Executives. Site members in the Caribbean can align their membership with the Florida Chapter.

The Caribbean should step up its regional marketing efforts and unite around a single marketing brand, proclaims a leading tourism expert. Commissioner Nicholson-Doty, in Curacao this week for the Florida-Caribbean Cruise Association Cruise Conference and Trade Show, will address the St. Kitts meeting on a panel entitled "The Right Product, The Right Message, The Right Time.

Where's hot, where's not? Leading online travel booking site OneTravel.com released its data for fall bookings and spotted some interesting travel trends. Several new international cities have cracked the list of top ten destinations this season, and a drop in average airfares to Europe has resulted in a resurgence of travel to some continental capitals.

The United States Virgin Islands Department of Tourism is partnering with Brand USA on a campaign to increase visitation by Canadian residents. The partnership marks the first between Brand USA and one of the five U.S. Territories.