Colombia Coming to FITUR 2022 with over 40 Companies

Colombia will return to FITUR with a stand in which all the regions of the country will be present through more than 40 companies that will also be joined by regional agencies. 

The delegation, headed by the Minister of Commerce, Industry and Tourism of Colombia, Ximena Lombana, and accompanied by the president of ProColombia, Flavia Santoro, will be made up of tour operators, accommodations, institutional entities, associations and the Avianca airline.

On this occasion, Colombia arrives at the fair with an offer that highlights what makes it unique through Six Regions That Enchant, a proposal developed in conjunction with businessmen, unions, regional and governmental entities of the Colombian tourism industry and whose objective is that of responding to international demand and new trends in the world of travel.

This is how it is intended to show a more organized, sustainable and competitive offer of the macro-regions of the Greater Caribbean, the Pacific, the Western Andes, the Eastern Andes, the Massif and the Amazon-Orinoquía.

This time around, the stand will have innovative activations using digital tools to live unique experiences. Its design evokes the Six Tourist Regions on giant screens where images of the most iconic places in the country will be projected, in addition, visitors will be able to interact with these screens through QR codes to enjoy, for example, Vallenato music, in addition to learn salsa steps, or enjoy animations of places as imposing as Guaviare with their pictographs.