Phocuswright Europe Predicts Record Attendance as Spain's Travel Boom Continues

Spain's soaring tourism numbers set the stage for a bustling Phocuswright Europe conference in Barcelona, drawing leaders from Booking.com, Accor Hotels, Flight Center, and more.

Phocuswright, a leading authority on tourism research, expects a strong turnout for its upcoming Phocuswright Europe conference in Barcelona. This forecast follows news that Spain is witnessing one of the largest year-on-year booking increases across major European tourism markets, as revealed in a forthcoming Phocuswright study.

Recent data from Turespaña showcases a surge in Spanish inbound travel, with a record-breaking 85 million international visitors in 2023. Notably, tourists from the UK, France, and Germany led this trend, boosting average spending. Spain's travel bookings reached €34.6 billion in 2023, marking the highest year-on-year growth in Europe.

Eugene Ko, Phocuswright's director of marketing and communications, highlights the transformative impact of technology and AI on the travel industry. He underscores Spain's enduring appeal as a global destination, making it an ideal backdrop for Phocuswright Europe, an event set to explore the latest travel trends.

Phocuswright Europe 2024 promises to be a pivotal event, offering insights against the backdrop of Spain's travel boom. Noteworthy trends include increased competition in the rail market, driving demand in Spain and beyond, and a surge in online travel agency bookings, fueled by the hotel market's resurgence.