Sabre, Iberia Advance Travel Retailing with NDC Integration

Sabre Corporation, a leading global travel technology company, has activated Iberia’s New Distribution Capability (NDC) content in its global distribution system (GDS). This strategic collaboration gives Sabre-connected travel agencies seamless access to Iberia’s dynamic NDC offers, enhancing fare comparison, personalization, and overall shopping efficiency.

“Activating our NDC connection in Sabre’s global travel marketplace marks an important step in Iberia’s evolving distribution strategy,” said Celia Muñoz Espín, Commercial Strategy and Distribution Director at Iberia. “By leveraging Sabre’s extensive network and NDC capabilities, we can deliver even greater value and service to travelers worldwide.”

Sabre’s NDC-enabled solutions integrate smoothly into agency workflows, ensuring broad content access without disrupting existing processes. This partnership supports Iberia’s commitment to offering travelers more flexible and tailored fare options, while also advancing scalable, cost-efficient distribution.

“We’re excited to welcome Iberia to the growing list of airlines activating NDC through Sabre,” said Kathy Morgan, Senior Vice President of Product Management – Distribution Experience at Sabre Travel Solutions. “Our focus is on making NDC work at scale—so airlines can deliver richer, more personalized content, and agencies can efficiently shop, book, and service that content within their normal workflows.”

This integration reinforces Sabre and Iberia’s shared commitment to modernizing travel retailing and distribution. With Iberia’s NDC content now live, Sabre-connected agencies gain expanded choice and flexibility, improving the traveler experience and driving value across the travel ecosystem.