Choice Hotels Acquires Radisson Hotel Group Americas

Choice Hotels International is buying Radisson Hotel Group Americas – which includes operations and brands in the United States, Canada, Latin America and the Caribbean – for $675 million. The deal is expected to close in the second half of this year. 

Radisson Hotel Group Americas includes the franchise agreements, operations and intellectual property of its properties in the region – giving Choice Hotels nine brands, 624 hotels and more than 68,000 rooms. 

Choice Hotels says the acquisition expands its presence “in the upscale and core upper-midscale hospitality segments, particularly in the West Coast and Midwest of the United States.” The company says it will independently own and control the brands in the Americas and will work with Radisson Hotel Group to “drive growth, continuity and success.”

“Choice has a well-established history of smart acquisitions in new segments where our world-class franchising engine can spur future growth. This transaction brings together two highly complementary businesses, enhancing our guest offerings in the core upper-midscale hospitality segments, while extending our reach into the upper upscale and upscale full-service segments and in higher revenue geographic markets,” says Patrick Pacious, president and CEO of Choice Hotels.

Choice says the combination will also help it to provide a product offering that capitalizes on trends such as remote work, increasing retirements and road trips.

“We are confident that Choice Hotels is the owner with the right long-term strategy, resources and management team to successfully accelerate the growth of the Radisson business in the Americas,” says Federico J. González, CEO of Radisson Hotel Group.

“Radisson Hotel Group will continue to leverage the strength of operational excellence to set our business in EMEA and APAC on a significant growth path with the aim of doubling the portfolio in those markets by 2025. Together with Choice, we will work to ensure that customers continue to experience the highest levels of service and a superior brand experience."

Radisson Hotel Group Americas newest brand is Radisson Inn & Suites, opening this fall with features targeted to gamers and influencers.

Source: PhocusWire