This Is the CULTOURFAIR Official Program

The 9th edition of CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – taking place from the 2nd to the 4th of October at the Hotel Princesa Plaza, announces its final program. 

CULTOURFAIR´s objective is to position high standing cultural tourism, for this purpose, up to 50 international premium buyers — all of them decision makers and executives — will be selected to participate from companies specialized in the organization of: luxury travel, events (sport, concerts, oenology, gourmet, etc.), MICE, tour operators, city-breaks, heritage, gastronomy, folklore, religious etc.

In this edition, VisitMalta & Heritage Malta will be Guest Destination, shining a spotlight on the island´s rich cultural, religious, and ancestral traditions. From the Megalithic Temples, all the way to the Hal Saflieni Hypogeum, or even the capital itself  – Valletta – each of them UNESCO World Heritage Sites.

The Comunidad de Madrid joins as an official sponsor for the second consecutive year, once again emphasizing the Community´s excellence in the cultural tourism sector, both in tangible and non-tangible form, showcasing the relevance of CULTOURFAIR as one of the ideal scenarios for its cultural promotion.

Likewise, CULTOURFAIR has the sponsorship of: Hotel Princesa Plaza, Hotel VP Plaza Design, Hotel InterContinental Madrid, Hotel Thompson Madrid, Iberia Express, Fomento del Turismo de Ibiza, Ayuntamiento de Zamora, Carola Morena and GoldDriving.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays will be completed with a high-standing networking program, boosting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

The workdays will be completed with an exceptional networking program, fostering contact between all participants and creating new business alliances, thus facilitating a return on investment.

The hotel Thompson Madrid, the debut of Hyatt´s luxury brand in Spain, located in the new golden mile, and opening its doors in september, will host the welcoming reception of the event. Carola Morena, the new venue for modern events located in the former Príncipe Pío train station, will host the closing dinner.

The hotel InterContinental Madrid, a benchmark of luxury for the city, with 65 years of history and awarded as the best MICE hotel in Spain in 2018 and 2020, will host a group of Hosted Buyers in conjunction with Hotel VP Plaza de España Design.

Iberia Express joins the event as an official sponsor, offering generous discounts to all participants, as well as offering flights for the Ibiza Post-Tour, organized by Fomento del Turismo de la Isla de Ibiza & Descubre Ibiza, with the collaboration of the Consell de Ibiza, and Ibiza Travel.

The city of Zamora will sponsor a post-tour to exhibit its great cultural, heritage and gastronomic treasures, showcasing its medieval legacy filled with countless characters, stories, and legends, in addition to its romanesque architecture such as the San Salvador Cathedral or the Stone Bridge dating back to the XII century.

Air and ground transportation will be provided by Iberia Express and GoldDriving.