FITURTECHY24: Bringing Together Leading Industry Experts

FITURTECHY 2024, the premier space dedicated to tourism technology, innovation, and sustainability organized by FITUR and the Instituto Tecnológico Hotelero (ITH), is set to take place for the sixteenth time from January 24 to 26.

Under the theme ‘Desafío Total’ (Total Recall), inspired by the 1990 American sci-fi film featuring Arnold Schwarzenegger, Sharon Stone, and directed by Paul Verhoeven, FITURTECHY 24 will unfold in Hall 10B03. The event's content will revolve around four debate forums, along with a focus on the hotel of the future, known as #techYhotel.

A benchmark in the industry, FITURTECHY 24 will open discussions in four key business forums covering sustainability, destination, the future, and business. The overarching goal is to establish harmony between convenience, technological efficiency, and the human touch. The emphasis is on meaningful and personalized interactions, highlighting the integration of technology to enhance rather than replace human connection.

The forum will showcase improvisation and present new AI-driven scenarios, challenging businesses to navigate technological transformations that prioritize recapturing the human essence in every interaction. The ability to adapt to customer needs, facilitated by technology streamlining operations and service provision, will determine the profitability of businesses.

In the realm of the hotel industry, characterized by hospitality, the Business Challenge at FITURTECHY 24 underscores the incorporation of technology to enable individuals to focus on serving people. This entails a rethinking of existing standards to shape the future of the hotel industry, aligning with the overarching theme of ‘Desafío Total.’