ITB Berlin 2022 to Come Back to the In-Person Event
ITB Berlin 2022, slated for March 9-13 next year, will return to its traditional in-person format, the organizers confirmed in Germany.
The news comes on the heels of the successful digital event this year, under the title of ITB Berlin Now, which welcomed 65,700 users over the past week.
The trade show gave participants a virtual meeting place, with 3,513 exhibitors representing destinations, hotel chains and tech companies from 120 countries making use of the new format.
Roughly 80 percent of participants made use of the networking features, which included business meetings via individual and group calls, chats and searching for business partners.
“The experience gained at ITB Berlin Now will influence our planning for March 2022. We will take the lessons learned and combine them with our decades-long experience of organising in-person events. At the same time, we are keeping all options open to expand ITB Berlin’s content and dates with a virtual event,” said Martin Ecknig, chief executive of Messe Berlin.
“For us, planning a hybrid trade show means combining the essential elements of an in-person and virtual industry event in the best possible way. That gives every audience the best possible chance to take part in the trade show and convention – regardless of where they are in the world.”