Jamaica Prepares to Host JAPEX 2026 Highlighting National Resilience and Growth
Jamaica is gearing up to host the 36th edition of the Jamaica Product Exchange (JAPEX), marking a powerful return to the northern resort hub of Ocho Rios after more than a decade. Scheduled to take place from September 14 to 18 at the Moon Palace Jamaica, the premier B2B tourism marketplace serves as a defining platform to project the island's steadfast recovery, operational strength, and future sector expansion.
Tourism Minister Edmund Bartlett emphasized that this year's gathering carries a profound message of recovery and determination following recent meteorological challenges. With approximately 80% of the island's hotel room inventory already fully restored and welcoming guests, the event underscores how destination stakeholders transformed logistical hurdles into strategic opportunities to reinforce long-term infrastructure stability.
The upcoming trade show has drawn registration interest from international travel buyers across 22 countries, alongside major hospitality brands, regional tour operators, and destination management companies. Organizers note that the multi-day program will focus heavily on deepening commercial partnerships, showcasing diverse local attractions, and advancing the destination's broader tourism evolution.
Industry leaders and hotel association executives highlight that JAPEX 2026 provides an essential venue for connecting global travel advisors with local suppliers. By spotlighting authentic culinary traditions, adventure offerings, and cultural heritage, the summit aims to stimulate robust forward bookings heading into the upcoming autumn and winter travel seasons.
As final preparations wrap up across Ocho Rios, participating authorities remain confident that the event will successfully reinforce global confidence in the Caribbean destination. The strong international turnout stands as clear evidence of the enduring appeal and professional resilience characterizing the nation's premier visitor economy.
