Mexico's Queretaro to Be Guest Destination of 10th edition of CULTOURFAIR
The State of Querétaro will be the Guest Destination of the 10th edition of CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – which will take place in Seville, from the 24th to the 26th of September.
Querétaro, geographical jewel of Mexico, will showcase the most diverse tourist attractions of the center of the country. From the rich mix between the contemporaneity of its Creative Metropolis and the vibrant past of its Historic Center, to the natural wonders of its Sierra Gorda, through the culinary appeal of its Wine and Cheese Region or the pure air and tranquility of its Bosques y Campos del Sur. In addition, Querétaro has magnificent infrastructures to carry out congresses, conventions, fairs, and exhibitions in its magnificent Palace of Congresses, as well as dream incentive trips in unique boutique hotels.
CULTOURFAIR, the only international B2B premium cultural tourism tradeshow in the world, returns to Seville and celebrates the 25th anniversary of the world's first B2B MICE and Cultural tourism tradeshow, which took place in the Seville in 1997.
CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – is a unique event that has become the essential appointment for the sector after nine editions in eight cities across five countries, the last two in Madrid, with the support of the Comunidad de Madrid and the Capital. The last edition had 125 participants hailing from 23 countries, and around 2,000 business meetings were held with an estimated economic impact in the medium and long term of more than 200 million euros.
The organization of the event carries out an intense international promotional campaign directly to its network of contacts, which exceeds 300,000 executives from 150 countries, to attract between 300 and 600 potential buyers, of which only 50 are approved to participate – those with the greatest business potential. All of them directors and executives with decision-making power, specialized in: luxury travel, events (sports, music, wine, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious, etc....
The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays will be completed with a high-impact networking program, promoting contact between all participants and fostering business-links, thus guaranteeing a return on investment.
The promotion for this edition in Seville has garnered considerable interest in the destination as more than 250 registrations from buyers from 30 countries has already been received. Likewise, there is enthusiastic interest from exhibitors, who have already booked 70% of avaible slots.
GSAR Marketing, the organizing company, is a global tourism marketing company that is part of the Convenco Group: the first “Incentive House” in Spain founded 46 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international trade shows specialized in Cultural Tourism and in the MICE sector, pioneering interactive B2B trade shows in Europe, the Americas and the Caribbean. To date, 58 successful editions have been held in 38 cities across 18 countries.
