Rome will introduce a tourist fee to visit the Fontana di Trevi, charging €2 (approximately $2.35) per person. The measure will come into effect on February 1 as a response to severe overcrowding at one of Italy’s most visited landmarks.
The global tourism industry is heading into the final days of 2025 with strong indicators pointing to one of the most resilient years in recent history. Travel demand remains robust across leisure, business, and visiting-friends-and-relatives segments.
December bookings have been fueled by holiday travel, postponed trips, and continued consumer willingness to prioritize experiences over goods.
Traveler preferences in late 2025 continue to shift toward responsible and meaningful travel, influencing how trips are planned and experienced. Interest in local culture, gastronomy, and nature-based activities is rising across all age groups.




