2024 State of the Culinary Tourism industry Report Released

The World Food Travel Association (WFTA), the world's leading authority on food and beverage tourism, announced today that its "2024 State of the Industry (SOTI) – Food & Beverage Tourism" report has been released.

The SOTI report is the WFTA's annual bellwether assessment and analysis of the food and beverage tourism industry (also known as culinary tourism or gastronomy tourism). Every year, the Association interviews leading industry experts and provides expert analysis in the form of this thought leadership report. This year, twelve trends are discussed and broadly cover developments in authenticity; localism; sustainability; diversity; AI; consumer behavior; influencers; health and wellness; social media; and customer loyalty.

The report is used by businesses, organizations and tourism offices to inform their strategy, marketing and related planning decisions over the coming 12 months. The report is oriented for professionals in the food, beverage, tourism and hospitality industries. Academics and researchers may also find the content of value.