21st MITM AMERICAS, 7th CULTOURFAIR Underway in the D.R.

Today, in Santo Domingo, Dominican Republic, in El Embajador Royal a Hideaway Hotel, the 21st edition of MITM AMERICAS, Meetings & Incentive Travel Market and the 7th edition of CULTOURFAIR, International Cultural Travel Fair, got underway.

Both events are being held within the framework of Santo Domingo’s Destino Capital with the inspired words of his excellency Francisco Javier García Minister of Tourism of Dominican Republic, Roberto Enriquez President of the Santo Domingo Hotel Association and MITM´s CEO Charo Trabado.

During the inauguration of Destino Capital - MITM Americas & CULTOURFAIR 2017 - November 14/17 in Santo Domingo – Mr. Francisco Javier García, Minister of Tourism of Dominican Republic was bestowed an original reproduction of the “Carta de Juan de la Cosa” for his notable contribution in the amalgamation of Iberoamerican countries in the tourism sector.

The ceremony will be held in a solemn act by Don Juan Antonio Lago Novas, Marquis of Castell-Florite and president of the “Asociación de la Carta de Juan de la Cosa” at the instance of Ms. Charo Trabado, CEO of GSAR Marketing and legal representative of the aforementioned document in “Iberoamerica”.

The response to the invitation in Santo Domingo has been a resounding success. We have gathered a select group of more than 00 participants from 25 countries: Argentina, Aruba, Belgium, Brazil, Bulgaria, Canada, Colombia, Cuba, Curacao, Dominican Republic, France, Germany, Hungary, Italy, Mexico, Panama, Peru, Poland, Romania, Russia, Spain, Venezuela, Switzerland and the U.S.

During the fair 4.325 business appointments will be done, generating an estimated mid to long term business of more than USD$226,908,973.

MITM Americas is the oldest interactive and international M.I.C.E. travel fair held in the whole American Continent & Caribbean that changes venue yearly from the twenty-first edition of MITM Americas, this is the first time it takes place in Santo Domingo and in the whole of Dominican Republic.

CULTOURFAIR is also a pioneering international fair in the world, specialized in the commercialization and promotion of cultural destinations and exclusively for professionals in this market.

GSAR Marketing, organizing company of both fairs, is a global sales/marketing and communication company part of Convenco Group, first Incentive House in Spain, founded 41 years ago, in 1973. Since 1997, GSAR Marketing produces its own international fairs specialized in the MICE and Cultural travel sectors. Interactive B2B pioneering fairs in Europe, the Americas and Caribbean.

To date, 42 successful editions have been conducted in 36 cities of 17 countries (Brazil, Czech, Colombia, Cuba, Dominican, Ecuador, El Salvador, France, Germany, Guatemala, Italy, Mexico, Panama, Portugal, Spain, Tunisia, Turkey, USA).

Both are purely business fairs, QUALITY oriented, Among their characteristics:

- Exclusively for professionals and totally closed to visitors, where no registrations “in situ” are allowed. Exhibitors must buy a stand since aisles vendors are prohibited, in order to protect the investment of the exhibitors.

- The number of exhibitors never exceeds the number of buyers.

- Only those buyers with high business potential are approved, between 20% - 30% of the requests received.

The exhibitors have direct contact guaranteed with all the VIP buyers specialized in MICE, including corporate incentive travel end-users, incentive houses, incentive travel agencies, marketing companies, international congresses, meetings and event organizers, as well as with cultural travel buyers: tour operators and travel agencies specialized in cultural travel such as city breaks, city breaks, religious pilgrimage, wine routes, festivals, sport events and a whole lot more.