600 Spas in Australia Expected to Generate Big Bucks in Revenue During 2009

Intelligent Spas’ fifth Spa Benchmark Report on the Australian spa market presents an extensive collection of financial statistics including breakdowns of key performance indicators by day spas, hotel spas and resort spas.

The new research found over 600 spas are operating in Australia and are expected to generate AUD500 million (approximately USD465 million) in revenue during 2009, representing a 17 percent increase compared to 2008.

“Overall, the Australian spa industry continued to grow during the global economic crisis however some key performance indicators per spa declined due to the crowded market. Spa owners and managers are currently challenged with increasing visits per spa and these updated statistics will help them identify how to operate more effectively in this competitive market going into 2010” stated Julie Garrow, Managing Director of 100 percent independent research company Intelligent Spas.

Karen Goudge, President of the Australasian Spa Association stated “the latest Benchmark Report shows how the spa industry continues to change in reference to additional staff being employed and spa treatment requirements. At the Australasian Spa Association, we are happy to inform our members of updated surveys being released by Intelligent Spas as they offer great insight and benefit to our spa industry.”

Intelligent Spas is the only 100 percent independent research company specializing in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the greater Asia Pacific region and continues to publish a range of Spa Operations Manuals and Spa Benchmark Reports to assist the performance and growth of this essential industry.

Intelligent Spas’ Global Spa Benchmark Program is currently underway in over 80 countries and aims to produce reliable and comparable statistics to help spas maximize their performance, provide business intelligence to assist other organizations to better understand, service and support the spa industry plus generate greater awareness of the spa industry to increase spa visits.