Airberlin Turns to Tradedoubler to Grow Online Sales in Russia

Tradedoubler, the performance marketing and technology company, is to launch airberlin’s first affiliate marketing program in Russia on 18 June 2012. As Germany’s second largest airline, airberlin transports more than 30 million passengers every year.

This strategic appointment comes at a time when airlines are facing growing competition and continued pressure from global economic uncertainty.

Travel websites in Tradedoubler’s Russian network can now earn revenue on each sale of an airberlin ticket generated on their websites, whilst airberlin benefits from paying for genuine incremental ticket sales, rather than brand awareness impressions or clicks.

Tradedoubler has extensive experience in running successful affiliate marketing programs for the travel sector, offering unrivalled access to around 70 per cent of the European e-commerce audience.