Aruba’s New Tourism Campaign Brings Back Old Tagline

Aruba’s New Tourism Campaign Brings Back Old Tagline

Aruba’s Tourism Authority is launching a new international branding campaign featuring a re-designed logo and the re-introduction of “One Happy Island” tagline used in previous years. The campaign is debuting today (Sept. 27, 2010) in print, TV and online ads.

The new tagline, which was used as Aruba’s official slogan for decades, according to tourism authority officials, “still holds a strong identification with the local community on the island” and is inscribed on Aruba’s license plates.

“The government of Aruba currently has a number of tourism-related initiatives underway to fulfill our collective vision for the island, and our new brand identity is a large part of that,” said Otmar Oduber, Aruba’s Minister of Tourism, Labor and Transportation.