ASTA Works with Los Cabos

The ASTA Board recently met in Los Cabos and had discussions with the Los Cabos Convention and Visitors Bureau to brainstorm ways to market the region. “Los Cabos has so much to offer even the most seasoned traveler. I am proud ASTA’s board was able discuss new ideas and work with Los Cabos on a public relations campaign to further Mexico’s tourism goals,” said ASTA President and Chairman Chris Russo.

In the brainstorming session, ASTA’s board and the Los Cabos CVB worked to develop a plan to promote Los Cabos to consumers and ASTA members. Among the ideas were targeted fam trips for the media and the creation of a Los Cabos Expert program to educate travel professionals.