Azamara’s New Brand Campaign Features Travelogue

Azamara Cruises has launched a new brand campaign titled “Journal,” which features a travelogue.

The new print campaign began appearing in newspapers and magazines this month. “Azamara Cruises launched in May 2007 and in less than a year, has grown into a popular, in-demand cruise experience for the enlightened traveler,” said Wayne Wielgus, senior vice president of marketing for Azamara Cruises.

“Without any formal advertising campaign, our travel agent partners and our guests have been our primary force in driving bookings thus far, and now we are ready to take that brand awareness to a new level.”

The first ad’s backdrop is that of an opened travel journal filled with images of dusk setting in above Venice’s Rialto Bridge and the basilica in St. Mark’s Square. Inset are photos an Azamara ship, a map depicting its Venice-based itinerary, and a stateroom. Capt. Anastasios Lekkas’ photo appears to be affixed to the journal’s page with a paper clip, and his thoughts appear in cursive font on the page.

The ads also introduce Azamara’s new tagline, “Azamara Cruises Worlds Apart.” This sums up the philosophy of delivering such outstanding service in such unusual destinations that guests will ask themselves which is more intriguing –the destinations or the ship.