Brazil Tour Operators Association Releases Brochure

The Brazil Tour Operators Association (BTOA) just debuted its new 26-page brochure. The organization’s 24 active members, tour operators who are all seasoned travel professionals –many accredited by IATA- and who are recognized experts about Brazil are listed in the new brochure.

Brazil’s tourism is growing, airlines are adding flights and new hotels are opening. North America is the second-largest market for Brazil. Visitors from the U.S. and Canada come for many of the world’s most famous beaches, its vibrant culture and festivals like Carnival, charming Colonial towns like Salvador and Ouro Preto and eco-tourism attractions including the Amazon and the Pantanal.

Next year, the country hopes to attract 9 million visitors and $8 billion in revenue. And with Rio’s win of the 2016 Olympics bid, Brazil will be the first South American country to host the Games. BTOA members trying to get the word out to travel agents.

The organization’s Associate Members are five Brazilian states, the city of Rio de Janeiro and the Iguazu Convention and Visitors Bureau. BTOA’s 19 Allied Members include major airlines serving Brazil such as American Airlines; Delta Airlines and TAM Brazilian Airlines and hotel companies, luxury resorts and hotels and eco-tourism lodges.

Membership qualifications are listed in the brochure. North American tour operators must feature Brazil in their brochures and on their websites and must have been in business for more than three years. Associate Members are Brazilian state tourism offices, convention and visitor bureaus and municipal and regional tourism authorities who are empowered to promote their destination in North America.