Brazilian Tourism Launches New Campaign, Website

The Brazilian Tourism Board (EMBRATUR) launched the second phase of its Brazil Sensational advertising campaign with a total renovation of its website with an online media investment increased by more than 10 percent as compared to the campaigns’ first phase and represents nearly 30 percent of the U.S. advertising spend of $13 million.

The digital phase of the campaign includes a social networking presence on sites such as Twitter, Facebook and Hi5. Additionally, EMBRATUR created a YouTube channel with videos of Brazil and increased the country’s sponsored Google presence. EMBRATUR also notes the importance of traditional media websites such as CNN, the New York Times and Washington Post with presence in each.

New features to the site include increased language options, promotion availability and high-resolution images and videos. Offering additional language diversity, the website is now available to more visitors globally with seven language options: Portuguese of Portugal, Portuguese of Brazil, English, Spanish, French, German and Italian.

Promotions, deals and exclusive travel services are now available on the Brazil Now, offering further reason to visit and seek the latest deals. The new portal is also equipped with more than 6,000 high definition images and videos available for download. Logos and other promotional materials are offered as supporting materials for travel agents and tour operators as well.