BVI Contracts Partner Concepts for Marketing

The British Virgin Islands Tourist Board selected Partner Concepts LLC as its agency of record in North America. Under the terms of the three-year agreement, Partner Concepts will oversee all strategic and public relations in the United States and Canada on behalf of the British Virgin Islands Tourist Board.

Partner Concepts’ first initiative is to rapidly develop and execute a summer travel promotion to drive BVI arrivals for the summer season. Additional and intensive promotional activity will continue through 2010.

Partner Concepts LLC is a full-service travel-marketing firm headquartered just outside of Washington, D.C., with additional office locations around the world. Partner Concepts develops custom integrated marketing programs for destinations and companies around the world.