Carnival Cruise Lines’ Online Marketing Initiatives Enjoying Unprecedented Success

As a testament to the growing reach and popularity of Carnival Cruise Lines’ online marketing channels, the blog of Carnival Freedom Senior Cruise Director John Heald, FunShipIsland.com and CarnivalConnections.com continue to achieve unprecedented success, with each surpassing the one million visitor mark in recent months.

A pioneer in the online marketing arena, Carnival’s new Web-based initiatives are designed to provide a highly effective and innovative means for reaching out to consumers and travel agents, who can access the various channels on a convenient 24/7 basis.

“Cruising is still an unfamiliar experience to many and these new Web-based efforts boldly take the promotion of the Fun Ship cruise experience to new levels, one that provides visitors with a unique look at our company and products while offering helpful tools for researching and planning their vacations,” said Vicki Freed, Carnival’s senior vice president of sales and guest services.

Carnival is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 18 days in length to the Bahamas, Caribbean, Mexico, Alaska, Hawaii, New England, Canada, Bermuda, Europe, the Greek Isles and South America.

The line currently has three new ships on order, including the 113,300-ton Carnival Splendor, set to launch Carnival’s first Northern European cruise program July 13, 2008, and the 130,000-ton Carnival Dream and Carnival Magic –to be the largest “Fun Ships” ever constructed when they enter service in June 2009 and October 2011, respectively.