Carnival Cruise Lines Enhances Customer Experience with Digital Signage

Carnival, recognizing the need to deliver information to their guests quickly and effectively, decided to look toward Digital Signage, and the huge possibilities and potential that this form of communication held in enhancing guests’ “Fun Ship” vacation.

The challenge was to inform, entertain and enhance the guest cruise experience. In addition, recognizing the potential for advertising, a Digital Signage network provided a foundation to build an advertising platform.

With the implementation of Digital Signage, other obstacles became addressable, including reducing the wait time at information desks by supplying an alternate source of on-demand information.

After evaluating the software solutions in the Digital Signage industry, a decision was made to employ Scala InfoChannel. Based on Scala’s long history in the multimedia industry, and InfoChannel’s product reliability and creative freedom, Carnival felt confident Scala InfoChannel was the solution to drive their Digital Signage endeavor.

Carnival Cruise Lines first implemented Scala InfoChannel on their vessels in 2001, with the introduction of the Carnival Spirit –the first vessel to carry Digital Signage.

Since then, Carnival has deployed over 150 units across the fleet, and extended installations to the cruise terminals in a variety of embarkation ports. To run this operation, Carnival employs a group of A/V professionals dedicated to the installation, maintenance, programming and design of the entire network of units.