Carnival Starts Second Phase of Ad Campaign

Carnival Cruise Lines kicked off the second phase of its new advertising campaign on Friday, and this time the ads take place on a ship.

The first ads, launched on Dec. 25, were shot in the landlocked cities of Dallas and Philadelphia, and seemingly had little to do with the cruise-ship experience.

Jim Berra, Carnival’s chief marketing officer, explained that the TV spots (featuring the world’s largest beach ball in Dallas and the world’s largest piñata in Philadelphia) “were designed to run for a limited time and serve as attention-getters to get people thinking and talking about the Carnival brand.”

The new ads will air in several markets during prime-time programs on major networks and on national cable channels.