Costa Cruises Wins two Awards in China

Costa Cruises has gained high-level market recognition in China after receiving two awards in quick succession. World Traveler Media’s ‘Top Cruise Lines of Popularity’ Award 2008 came shortly after Costa was awarded ‘Best Brand Campaign’ at Travel Weekly’s China Industry Awards 2008.

These two awards demonstrate Costa Cruises’ strong leadership in the Chinese market. As the first international cruise company to enter the Chinese market three years ago, Costa has gained the approval and recognition of both the market and its consumers.

At China International Travel Mart 2008, Costa Cruises was presented with the ‘Top Cruise Lines of Popularity’ award by World Traveler Media for the second time. This is the only cruise industry recognition award in the 2008 World Traveler Awards and it reaffirms Costa’s commitment to bring new and innovative cruise products that meet the special demands of the Chinese market.

A holiday experience onboard the Costa Cruises fleet, which is characterized by its Italian influences, has increasingly become the epitome of the cruise holiday option in China. More importantly, through the company’s tireless pursuit for high quality services, Costa continues to enjoy a soaring consumer satisfaction rate in the Chinese market.

As the leading international brand in the Chinese cruise market, Costa truly understands the needs and preferences of Chinese holidaymakers and has continuously introduced bold and eye-catching marketing campaigns to educate, foster and grow the company profile.

With this spirit of innovation and dedication to leverage on new media and new channels to reach out to a wider target audience group, Costa Cruises was awarded the ‘Best Brand Campaign’ in Travel Weekly’s China Industry Awards 2008.

Costa won the votes of almost 600,000 readers of Travel Weekly China, in a category which included all travel providers, including hotels, airlines and tourism boards. This award recognizes the achievements and devotion of Costa to the China market.