Denver Gets Spruced Up for IPW 2018

From May 19-23, 2018, IPW will bring more than 1,000 travel organizations from every region of the U.S. and about 1,300 international and domestic travel buyers to conduct business negotiations at the Colorado Convention Center and throughout the city generating more than $4.7 billion in future travel to the U.S.

Additionally, about 600 journalists from across the globe will attend the Brand USA Media Marketplace seeking new travel story topics in six hours of intensive meetings with U.S. travel destinations.

IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. Each year, only one U.S. city is awarded the privilege of hosting IPW, which has proven to generate over 700,000 new international visitors and $1.7 billion in new tourism revenue for host cities within three years.

In just three days of pre-scheduled business appointments, more than 6,000 delegates representing U.S. travel organizations from every region of America and international and domestic buyers and media from over 70 countries meet face-to-face to conduct future travel business to the U.S.

Outside of marketplace hours, VISIT DENVER has set plans to host IPW delegates to a series of events and tours that will showcase the best of Denver’s culinary, arts, culture, beer and music scenes. Following the marketplace, official familiarization tours will bring delegates to key tourism hot spots across the state of Colorado.

Hosting IPW is also part of a larger tourism strategy and a key component of the Denver Tourism Roadmap, a long-term, strategic vision for Denver tourism that was created through a year-long, community-wide process and launched last November by Mayor Hancock and VISIT DENVER.

Putting on an event like IPW couldn’t be possible without the Colorado Tourism Office, Denver International Airport, Ski Country USA and the many tourism partners throughout the state. Dozens of resort and destination marketing organizations from across Colorado will be supporting and participating in this one-of-a-kind showcase.

Compelling analysis on the value and economic impact of IPW shows that the annual event delivers significant dividends for the United States and the host city.

The study, conducted by Rockport Analytics, reveals that business conducted at IPW will generate $4.7 billion in future travel to the U.S., bringing 8.8 million international visitors – a powerful effect that rivals that of other high-impact national events like the Super Bowl.