Ecuador Launches Tourism Marketing Campaign, New Tour Routes

Ecuador Launches Tourism Marketing Campaign, New Tour Routes

Ecuador’s Ministry of Tourism has launched a new branding campaign entitled “Ecuador, Love Life,” along with a series of new themed tourism routes. The routes include “Ruta de las Flores” (The Flower Trail), which focuses on Ecuador’s high-quality roses and flowers.

Also featured will be “Tren de Mitad del Mundo” (The Middle of the World Train), focusing on the restoration of the entire 100-year-old railway connecting Quito in the Andes and Guayaquil on the Pacific Coast. The Spondylus Trail will offer travelers a journey through time to discover the Las Vegas culture, which thrived in the country more than 11,000 years ago, as well as to see the remnants of the Valdivia Culture, which dates back to 4,000 B.C. and influenced ancient clay sculptures and utensils.

The Spondylus Trail also offers visitors opportunities to stand where the explorer Pizarro first landed in South America to initiate his conquest of the Inca Empire. The Toquilla straw hat (more commonly known as the Panama hat) also originated along this route and is still handcrafted here.