Finnish Tourist Board Launches Photo Contest

“I wish I was in Finland” is a campaign by the Finnish Tourist Board that questions tourist clichés and challenges travelers to share their most absurd holiday experiences for the chance to win a vacation in Finland.

The campaign features a playful photo competition in which visitors are challenged to upload photos of their most absurd holiday experiences at the new portal. The 10 top-rated photos will automatically qualify for a lottery to win a luxury holiday for two in Finland.