Ghana to Promote Soccer as a Tourism Product

An initiative to market football in Ghana as a tourism product is being promoted under a public-private sector partnership. Dubbed “Ghana ‘4’ Gold South Africa 2010”, the project is building on the soccer laurels of the Ghanaian national teams to sell the country’s investment and tourism potentials to the international community.

The project is being organized by Dream Africa Ghana Limited, under the auspices of the Ministry of Tourism and in collaboration with the Ghana Export Promotion Council and the Ghana Investment Promotion Center. The “Ghana ‘4’ Gold South Africa 2010” will be launched officially in Kumasi next month.