Grenada Revs Up Preps for CTO Conference

Grenada will play host to the Caribbean Tourism Organization's annual State of the Industry Conference (SOTIC) Oct. 9 to 13 at the Radisson Grand Beach Resort in Grand Anse.

This year's theme, "Supercharging the Caribbean Brand: Meeting the Needs of the New Explorer," will focus on the changing dynamics within the travel industry for the region.

"We have to ensure that the Caribbean is positioned and ready to capture the interest of the new explorer who wants adventure and authentic experiences," said Sylma Brown Bramble, CTO director for the U.S.

Apart from discussions, workshops and seminars covering major issues affecting the tourism industry, SOTIC is an opportunity for member countries to showcase their tourism products to an international audience.

Grenada will host destination tours as well, according to Patricia Maher, CEO of the Grenada Tourism Authority.

More than 300 industry leaders from the 30 member countries of the CTO as well as representatives of the regional and international private sectors are expected to attend.

Source: Travel Week