GuestLogix Launches Airline Global Merchandising Service

GuestLogix Inc., which provides onboard retail solutions to the passenger travel industry, has launched its new global merchandising service, OnTouch. GuestLogix’s new service brings the world’s leading brands and airlines together to offer convenient tickets, shopping and more onboard, delivering a new experience in air travel, while also driving new profitable revenues for airlines and additional income for flight attendants.

Powered by GuestLogix’s Mobile Virtual Store onboard transaction platform, OnTouch enables in-flight merchandising, free of inventory hassles and the associated fuel consumption costs. OnTouch is now live with several of its services available on a leading global carrier.

OnTouch is designed to help passengers get more out of their trip, by making it as effortless as possible to access the things that make travel so infinitely rewarding. Airlines can ‘mix and match’ five programs that offer unique customer value propositions, and drive deeper passenger engagement.

The box office program covers in-flight offerings of theatre, concert, theme park and attractions tickets purchased in the air. Ground connection includes in-flight offerings of airport transfers via taxi, bus, train, limo and more for a destination city. Shopping and more offers in-flight catalogue sales with home and/or destination delivery in a variety of product categories.

Minutes on the go covers in-flight offerings of prepaid phone cards, phone top-ups, rentals, and web connections; and the concierge program offers personal itinerary management and destination-based travel updates and offers via mobile SMS and email.