Holland America Line Offers Cruise Night Incentives

Holland America Line will provide promotions, sales tools and special incentives in support of the fourth annual World’s Largest Cruise Night (WLCN) to be held on Oct. 16. In addition to three-day special fares, the premium line will feature promotional materials that include e-tools on successful selling and a guide on how to create profitable cruise nights.

As a further incentive to plan WLCN events, Holland America Line is unveiling a sweepstakes, with a grand prize of a Caribbean cruise for two. The company’s reservations hours will be expanded Oct. 16 until midnight Eastern time to provide real-time booking assistance to close sales immediately at cruise nights.

Holland America Line is equipping agents with mini-brochures on the company and cruise brand, cruise planners, “60 Seconds to Success” fliers and “A Guide to Profitable Cruise Nights.”

Travel agents will also be equipped with a wide array of booking incentives to help close sales from Oct. 15 to 17. Special fares will be communicated to travel agents on a wide variety of destinations, such as Alaska, Caribbean and Europe. Guests who book from Oct. 15 through 17 will receive reduced deposit amounts of $100 to $300, depending on cruise length.