Holland America Line Wins Responsible Tourism Award from Virgin Holidays

Holland America Line received a first place award today at the Responsible Tourism Awards ceremony sponsored by Virgin Holidays. The ceremony held at World Travel Market in London recognizes tourism companies for operating a successful business while respecting destinations and communities. Holland America Line won the first place award for Best Cruise or Ferry Operator.

“Holland America Line has successfully tackled the environmental impacts of its business,” said Justin Francis, director of The Virgin Holidays Responsible Tourism Awards 2008. “They have reduced dockside emissions by 20 percent, developed and implemented an “Avoiding Whale Strikes” training program, increased recycling by 50 percent, and introduced new scrubber technology.”

Awards were presented at a special luncheon held November 12 in conjunction with World Travel Market in London. “We are grateful to be recognized by Virgin Holidays for our ongoing efforts to operate in a socially and environmentally friendly manner,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “We are continually reviewing, monitoring, and improving our operations, and we remain committed to minimizing our environmental footprint.”

Holland America Line partnered with the Port of Seattle, the US Environmental Protection Agency, Seattle City Light, and the Puget Sound Clean Air Agency to install shore power facilities at the Port of Seattle’s cruise Terminal 30.

To assist in the recovery and ensure the safety of all whale species, Holland America Line, in cooperation with NOAA’s Fisheries Service and the National Parks Service, developed and launched “Avoiding Whale Strikes,” a comprehensive and interactive computer-based training program. All HAL deck officers have taken the course.

Tourism companies are nominated by travelers. This year over 1,900 tourism companies were nominated across 13 categories. Finalist completed a detailed questionnaire and winners were picked by a panel of judges.