Hotels.Com Launches Chinese Website

Leading hotel booking site Hotels.com has launched a new local language site in China. The site, accessible via www.hotels.com or www.hotels.cn, offers local currency pricing and payment methods.

The new Hotels.com China site is part of the company’s continued roll-out across the Asia Pacific region, following the launch of local sites in Japan, Korea, Hong Kong, and Taiwan in 2008. The site is also supported by Chinese speaking call centre specialists, catering specifically to Chinese travelers.

The new Hotels.com site will offer Chinese customers more than 6,000 domestic hotels in nearly 400 cities across China and a total of over 100,000 hotels around the world.

“The launch of the new site is part of Hotels.com’s continued roll out across the Asia Pacific region. The region is an emerging market for online travel and we are aware that local language sites are the key to unlocking these countries’ full potential. Chinese travelers will be able to search an extensive range of hotels all over the world with many deals and promotions always on display,” said Nigel Pocklington, the VP of Global Marketing.

Over time, there will be an increasing amount of localized hotel content on the site and travelers will be able to post and read user reviews in their local language. Hotels.com, part of the Expedia group, currently operates 53 global sites including 32 sites in 25 languages across EMEA.