ITB Berlin Launches “Absolutely Inspiring” Campaign

A new campaign slogan, “Absolutely inspiring,” has been introduced for ITB Berlin in a development that chooses an unconventional approach to trade fair promotion. Using the slogan “Absolutely inspiring,” it presents images with an exciting visual impact that is both aesthetically pleasing and combined with a highly focused and emotive approach to its target group.

“With our new campaign, we have chosen an unexpected way of communicating a clear, plausible and easily understandable message, ensuring that all the target groups can share equally in the ITB Berlin experience,” said David Ruetz, senior manager, ITB Berlin.

The campaign addresses the two main reasons for attending ITB Berlin, which are applicable to all target groups: one is a basic enthusiasm for the subject of travel and the other is the need for information and for staying better informed.

This new campaign also establishes ITB Berlin in the eyes of the general public as a multicultural event that encourages its visitors to discover and experience the whole world. Initially the new campaign is being deployed in the B2B sector.

In addition to advertisements, posters and trade fair displays, various flyers and a publicity brochure will be featured this year. The B2C campaign will take the form of advertisements as well as outdoor and special advertising displays in the run-up to ITB Berlin 2010.

The ITB Berlin 2010 will take place from March 10 to 14. ITB Berlin will be open to trade visitors only from Wednesday to Friday. Parallel with the trade show, the ITB Berlin Convention will be held from March 10 to 13. This is the world’s largest specialist convention for the industry.