The Jamaica Tourist Board Embarks on a Latin America Sales Mission to Strengthen Brand Jamaica

Sao Paolo, Brazil, April 29, 2010 – On a recent visit to Buenos Aires, Argentina and Sao Paolo, Brazil, Jamaica’s Director of Tourism, John Lynch, hosted a reception with various Latin American tour operators and travel agents to demonstrate the growth of
Jamaica’s unique product and the importance of the Latin American market.

Jamaica’s tourism industry has continued on a path towards diversifying its product with an increase new and renovated hotels and development of its attractions sector.