Japan Launches Campaign to Attract 10 Million in 2010

Japan will jump-start its tourism campaign for 2010 in September. As a target year to achieve 10 million visitors to Japan, the year of 2010 is set as Visit Japan Year under the nation’s tourism campaign since 1993. As a starter, the Japan National Tourism Organization (JNTO) will take submissions for Visit Japan Year 2010 Contest.

The contest consists of two categories –photo and essay, and each awards prizes of a Japan trip. The entry must be submitted on JNTO’s North America website (www.japantravelinfo.com/2010) between Sept. 1 and Nov. 30, and the winners will be announced online in December.

The campaign website also contains JNTO’s insider recommendations, Japan’s trip highlights, entertainments and the latest popular experiences. Japan’s tourism industry is expanding the market audience to young individual, adventure and special interest travelers as well as high-end travelers, and the government is aiming for 10 millionth visitors during 2010.

JNTO is also reaching to digital audience through Facebook, opening cyber interactions with Japan fans and promoting the 2010 Campaign as well as other latest news on Japan tourism.