Kenya Extends Contract with AVIAREPS to Include the U.A.E., Russia

The Kenya Tourist Board (KTB) has opened two interim offices in Dubai (United Arab Emirates) and Moscow (Russia). AVIAREPS has once again been chosen for the function of representation. To date AVIAREPS has operated KTB’s marketing and sales activities in Spain, Italy and Scandinavia.

Based on this successful cooperation, which began in 2005, Kenya will now rely on the expertise of AVIAREPS to effectively promote and unlock Kenya’s business and tourism potential to Emirati and Russian travelers. The presence at the face of the two markets will help enhance the relations that will make this possible.

Kenya’s tourism industry is its second-largest foreign exchange earner (at first comes agriculture). Accordingly, the African destination boasts numerous tourism attractions typical for the continent. Known as the original home of the safari, Kenya has a total of 26 national parks and 29 national reserves. The landscape of the country is made up of snow-capped mountains, tropical rain forests and stunning beaches.

Especially beneficial for tourism streams from the United Arab Emirates and from Russia will be Kenya’s well-developed golfing opportunities, such as golf courses and golf holiday packages. From the United Arab Emirates, family and weekend getaways are also perceived as a natural market segment to be further developed.