Liverpool Convention Bureau Launches New Branding, Strategy

Wednesday 24th February saw the official launch of Liverpool Convention Bureau and its new branding at International Confex 2010, as part of a commitment to highlight Liverpool’s business tourism offering.

Liverpool Convention Bureau is committed to driving business tourism in the city and anticipates 14,000 new jobs and £2 billion visitor spend by 2020, as part of the renewed focus on events business. New developments for the city include the opening of major hotel brands such as Novotel and Hilton hotels (November 2009). A third Hilton hotel; Hampton by Hilton, is scheduled to launch in April 2010 which will have 160 rooms.

Other forthcoming projects include boutique hotel Indigo, part of the Intercontinental Hotels Group. Work on the hotel is expected to start in April and will include a Marco Pierre White restaurant, conference facilities and 151 rooms. While at the other end of the market is Moor House which is being converted into budget brand Days Inn with 155 rooms and is set for completion at the end of 2010.

This will bring the total number of hotel rooms in Liverpool city centre to nearly 5,000 by the end of 2010. Elsewhere, Lime Street Station, regarded as a major gateway into the city centre, is being transformed by a £35 million project to create a visually stunning entrance into the city and the important welcoming factor for delegates. The project is due for completion in spring 2011 with the station remaining operational throughout.

As a UNESCO World Heritage City, culture is also one of Liverpool’s biggest assets. As well as holding the Guinness Book of World Records title as the ‘Capital of Pop’, Liverpool boasts one of the finest collections of museums, galleries and theatres outside of London. This will be further strengthened by the opening of a major new museum on the city’s historic waterfront in 2011, which will also boast event space.