Major Taxi Advertising Campaign for London
Korean Air’s latest London taxi advertising blitz will run until 23 August. Thirty ‘full liveried’ London taxis and a further two hundred “super-sided” London taxis will be emblazoned with Korean Air’s striking “Network Feather” ad image, showing ten cities easily reached by UK passengers flying with Korean Air via Seoul’s Incheon International Airport.
The eye-catching cabs will circulate around the city promoting the airline’s world class service from London Heathrow to Seoul Incheon, operated daily with a three class Boeing 747-400, and beyond to 72 destinations in Asia and Australasia, including popular destinations such as Australia, New Zealand, Fiji, Hawaii, Vietnam, Cambodia, Japan, Mongolia and many other cities across China and Southeast Asia.
Celebrating the launch of the taxi advertising, Korean Air will hold a special online promotion, the “Korean Air Taxi Photo Contest”. Customers who take pictures of the Korean Air taxis on the streets of London, and upload them on to Korean Air’s website http://www.koreanair.com/, will have the chance to win one of a range of special gifts.
Melbourne Reopens Australia’s Largest Convention Center
The Melbourne Exhibition and Conference Center is reopening its doors this after a major extension that makes it the largest of its kind in Australia. The MCEC also see the opening of a new 396-room hotel, the Hilton Melbourne South Wharf.
The new extension to the original MCEC complex offers 32 additional meeting rooms, a grand ballroom and a hall that can be divided into three separate theatres. It is also fully integrated with the existing exhibition center. Some 50 major international conventions are already booked at the facility.
The center boasts strong green credentials, with a six-star environmental rating from the Green Building Council of Australia. Green design features include a black water treatment plant and the use of sustainable timber in the plenary hall, banquet room and foyer.
The new Hilton Melbourne South Wharf includes 396 rooms, plus a business center and meeting facilities as well as a fitness center, café, bar and restaurant. The MCEC is located in South Wharf in central Melbourne, on the Yarra River.
