Marriott International Increases Sales Focus on Russia

Marriott International Increases Sales Focus on Russia

Marriott International announced the launch of a new global sales strategy to significantly improve the delivery of its sales and account management services in Russia. This new sales structure and focus on Russia reflects Marriott’s commitment to this growing customer base and the importance of the country as a key global source market.

Marriott International is well on its way of meeting its goal of doubling its presence in Europe from 40,000 rooms in 2010 to 80,000 rooms in 2015. The company sees expansion in Russia as a key driver in continuing to facilitate that growth. With 12 properties in Russia including the recently opened Courtyard Kazan, Marriott has three additional hotels currently under development in Russia including the Courtyard Irkutsk City Center and the Courtyard Moscow Pavelestskya, both scheduled to open later this year.

In addition, the Krasnodar Marriott Hotel is set to open in 2012. As Marriott continues to expand its presence and focus on Russia as a key source market, it is introducing a new sales structure and enlarging its Global Sales Organization (GSO). With a more robust GSO in Russia, the company is able to serve more accounts across the Marriott portfolio of brands and capture more business from key buyers who have significant local and international lodging requirements.